Privacy Policy
This policy explains what data PossibleLoansFinance.com collects, how we use it, who we share it with, and how you can exercise your rights as a US consumer.
Who we are
Possible Loans (possibleloansfinance.com) is an independent financial review publication operated as a sole proprietorship. We publish reviews, guides, and tools related to small-dollar loan products, including Possible Finance and competing lenders.
We are not affiliated with, endorsed by, or sponsored by Possible Financial Inc. (NMLS #1697898). "Possible Finance" and "Possible" are trademarks of Possible Financial Inc.
For privacy-related inquiries, contact us at: privacy@possibleloansfinance.com
Data we collect
Data you provide directly
We do not operate a user account system or contact form on this site at this time. If you email us at our editorial or privacy address, we receive your email address and the content of your message.
Data collected automatically
When you visit this site, the following data is collected automatically through third-party services (described in Section 4):
- Usage data: Pages visited, time on page, scroll depth, click events
- Device data: Browser type and version, operating system, screen resolution
- Network data: IP address (anonymized), approximate geographic location derived from IP (city/region level), referring URL
- Session data: Session duration, entry and exit pages, navigation path
Data collected through the loan application form
This site embeds a loan application matching form powered by APIdiamond (partner ID 16727). If you submit information through this form, you provide data directly to APIdiamond and their lending network partners — not to Possible Loans. The data collected by that form is governed by APIdiamond's own privacy policy and the privacy policies of lenders in their network. We encourage you to review those policies before submitting any application data.
How we use data
We use the data collected automatically to:
- Understand how visitors navigate and use the site, so we can improve content and user experience
- Identify technical problems (broken pages, slow load times, mobile formatting issues)
- Measure the performance of content (which guides are most helpful) and improve our editorial coverage
- Comply with legal obligations
We do not use collected data to build individual user profiles, to send marketing emails, or for any purpose beyond site operation and improvement.
Third-party services
This site uses the following third-party services that may collect data independently:
Google Analytics 4 (GA4)
We use Google Analytics 4 to measure site traffic and usage. GA4 collects anonymized usage data via cookies and sends it to Google's servers. We have enabled IP anonymization in our GA4 configuration. Google may use this data in accordance with its own privacy policy.
- Provider: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043
- Privacy policy: policies.google.com/privacy
- Opt-out: Google Analytics Opt-out Browser Add-on
APIdiamond (loan application form)
The loan matching form embedded on this site is operated by APIdiamond. Any data submitted through that form is governed by APIdiamond's privacy policy. We recommend reviewing it before submitting any personal or financial information.
- Provider: APIdiamond
- Website: apidiamond.com
Google Fonts
This site loads typography from Google Fonts (fonts.googleapis.com). When your browser requests these fonts, Google receives your IP address and browser information. You can prevent this by using a browser extension that blocks Google Fonts or by disabling web fonts in your browser settings.
Cookies & tracking
This site uses the following categories of cookies:
- Analytics cookies (Google Analytics 4): First-party cookies set by Google Analytics to distinguish users and sessions. These cookies do not contain personally identifiable information. They expire after up to 2 years.
- Functional cookies: Session-based cookies used to maintain basic site functionality (e.g., remembering your navigation state). These expire when you close your browser.
We do not use advertising cookies, retargeting cookies, or cookies placed by social media platforms.
To manage cookies: You can block or delete cookies at any time through your browser settings. Blocking analytics cookies will not affect your ability to read content on this site.
Affiliate disclosure
Possible Loans participates in affiliate referral programs. When you click certain links on this site and subsequently apply for or purchase a financial product, we may receive a referral commission from the product provider or a matching network (such as APIdiamond).
In connection with these affiliate relationships, the following data flows may occur:
- When you click an affiliate link, a cookie may be placed by the destination site to track that referral
- The destination site may share aggregate conversion data with us (e.g., "an application was submitted from possibleloansfinance.com") without sharing your personal information
Affiliate compensation does not influence our editorial ratings or recommendations. Our editorial methodology explains how we maintain independence.
Data sharing & selling
We do not sell your personal data.
We do not share personal data with third parties except in the following limited circumstances:
- Service providers: Third-party services (Google Analytics, Google Fonts, APIdiamond) that process data on our behalf as described in Section 4
- Legal compliance: If required by applicable law, court order, or governmental authority
- Business transfer: In the event this site is sold or transferred, visitor data described in this policy may be transferred as part of that transaction, subject to the same privacy protections
Data retention
We retain data as follows:
- Google Analytics data: Retained for 14 months (Google's minimum retention period for event data), after which it is automatically deleted
- Email communications: If you email us, we retain your correspondence for up to 3 years for recordkeeping purposes, after which it is deleted
- APIdiamond form data: Not retained by us — governed by APIdiamond's retention policies
California (CCPA) rights
If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) gives you the following rights regarding your personal information:
- Right to know: You may request a copy of the personal information we have collected about you in the past 12 months
- Right to delete: You may request that we delete personal information we hold about you, subject to certain exceptions
- Right to correct: You may request that we correct inaccurate personal information we hold about you
- Right to opt out of sale: We do not sell personal information. This right is therefore not applicable, but we honor it by default
- Right to non-discrimination: We will not discriminate against you for exercising any of these rights
To exercise any of these rights, email privacy@possibleloansfinance.com with "California Privacy Request" in the subject line. We will respond within 45 days of a verified request.
Note: Because this site does not collect significant personal information (we don't operate accounts or contact forms), most California privacy requests will result in confirmation that we hold only anonymized analytics data, which is not practically linked to individual identities.
International visitors
This site is operated from and intended for audiences in the United States. If you are visiting from the European Economic Area (EEA), United Kingdom, or another jurisdiction with privacy laws that may apply to your use of this site:
- The legal basis for processing analytics data is our legitimate interest in understanding how our site is used
- You may have rights under GDPR or UK GDPR including access, erasure, restriction, and portability of your personal data
- To exercise those rights, contact privacy@possibleloansfinance.com
By using this site from outside the United States, you acknowledge that data may be transferred to and processed in the United States, where privacy laws may differ from those in your country.
Children's privacy
This site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, contact us at privacy@possibleloansfinance.com and we will promptly delete it.
Because this site covers financial products that require users to be 18 or older (or 19 in some states), we do not expect visitors under 18 to use our loan application form or apply for any products described on this site.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will:
- Update the "Last updated" date at the top of this page
- Increment the version number
- If the changes are material, note them in a summary at the top of this page for 30 days
Your continued use of this site after the effective date of any change constitutes acceptance of the updated policy. We encourage you to review this page periodically.
Contact us
Privacy inquiries: privacy@possibleloansfinance.com
Editorial inquiries: editorial@possibleloansfinance.com
Response time: We respond to all verified privacy requests within 45 calendar days.
Mailing address: Available upon request for verified legal inquiries.
For CCPA requests, include "California Privacy Request" in the subject line. For GDPR requests, include "GDPR Request" in the subject line.